How often do you Google your company’s name as part of your standard marketing strategy? Do you want to do it once a month or twice a month? Is it any less than that? You say almost never?
Investing the time to Google your own brand and review its search results page (also known as your “Brand SERP”) is a very valuable activity that will provide you with a lot of information about your company’s online reputation. So much information, in fact, that conducting an online search for your own brand could be considered an essential component of your regular marketing activity.
What exactly is a Brand SERP?
A “Brand SERP” is precisely what you’d expect it to be. This is the set of results that displays when someone searches for a brand on a search engine. To put it another way, it’s the result of searching for a brand name as a keyword.
And that’s the end of it!
The Brand SERP of a company is not the same as the firm’s (or website’s) branded keywords. All keywords that use the brand in the search are considered branded keywords. As a result, keywords like:
- Facebook login
- Nike air zoom cage 3 reviews
- UPS delivery tracking
- Amazon delivery disputes
These are branded phrases, yet the results that show are not the Brand SERP for those companies because those keywords were chosen by people looking for information rather than researching the actual brand.
The results for these keywords for certain businesses would be displayed in the Brand SERPs:
- Nike
- UPS
- Amazon
It’s a minor difference that may appear to be splitting hairs. However, believe us when we say that the relevance of the distinction will become evident when attempting to differentiate a Brand SERP from a non-Brand SERP.
To summarise, a brand SERP is the set of results returned by search engines when customers conduct an internet search for a brand name. And, while they are triggered by a brand name search, they are not the same as results for other branded terms.
How can you identify a Brand SERP?
In the end, Brand SERPs are no different than other search results for keywords with informational or navigational search purposes. As a result, knowing with certainty that a set of results reflects a Brand SERP is theoretically impossible.
However, there are a few indicators you may check for to determine if you’re looking at a Brand SERP or not.
The SERP features that surface on the page are these hints. These appear more frequently in results for an exact-match brand name search than in other results.
A few examples include video cards, Twitter cards, the Knowledge Graph panel, and rich site linkages. Instead, we see a featured snippet (which leads to a Huffington Post article, not the brand’s website), People Also Ask results, and ten normal blue links.
What is the significance of this distinction?
Understanding the difference between Brand SERPs and branded keywords is crucial because it prevents you from focusing on the wrong things while examining your company’s Brand SERPs. So, now that we’ve described what a Brand SERP is and provided with some recommendations for detecting and distinguishing Brand SERPs from “regular” results, it’s time to get to the meat of the matt
Why Are Brand SERPs Important for Businesses?
Brand SERPs are your current digital business cards. The importance of your Brand SERP is perfectly shown by the business card. Assume you attend a networking event and meet two potential vendors or business partners.
One person delivers you their business card, which contains the following information:
- Their given name
- Occupational title
- The firm’s name
- Contact information
Perhaps even a brief description of what the company does and the benefits it provides (even if it is just a company slogan).
Furthermore, the material is well-organized, legible, and attractively designed, and it is printed on comparatively high-quality paper. Perhaps it takes things a step further and is constructed of wood or metal. It could look something like this:
The second individual, on the other hand, presents you with a business card that is lacking important information that everyone expects to be on a business card but isn’t, such as contact information and the name of the company.
Or, heaven forbid, the content is written in Comic Sans. When you’re in the early stages of studying both possible suppliers, it’s quite clear who comes across as a professional who represents a trustworthy brand. The same idea applies to a company’s Brand SERP.
This digital business card will be their first impression of who you are and what your brand stands for. And, just like a business card, your Brand SERP must make an excellent first impression.
So if you want to grow your business then SERP’s are really a great way for it. In any case, if you need help you can approach the top SEO company in Delhi.
Consider the folks who are looking for your brand name
They, by definition, are already familiar with your brand and are either determining whether or not to engage in some form of engagement with you. Or they’ve already established a relationship with your brand and are debating whether or not to prolong the relationship.
What they see when they Google your brand name is critical for both categories of consumers. That Brand SERP must be favourable, accurate, and persuasive.
Analyze your marketing strategy using brand SERPs
Consider all of the different methods you utilise to reach, engage, and attract your audience online. Depending on your industry, you’re probably using a variety of digital marketing channels:
- Search engine optimization, as well as possibly some sponsored Google Ads ads, can help you reach people who are searching on Google.
- Posting on your company’s Facebook page
- Tweeting and interacting with others on Twitter
- Making films for YouTube
- Maintaining a Google My Business listing for each of your company’s locations
- Content published on third-party websites such as industry journals, forums, and review sites
The problem is that Google uses all of these channels to locate answers to user inquiries as well. When it senses that someone is searching for a brand, it will naturally seek various sources for content related to the brand.
In an ideal world, Google will consider your multiple channels to be the most relevant to your brand and will recommend your Facebook page, Twitter updates, and YouTube videos on your Brand SERP.
If it isn’t, it suggests you have an issue with your marketing strategy or execution.
Also, if you feel that you need some expert help then you can go for the Digital marketing company in Delhi.
