7 different types of online marketing

Online marketing has become an essential component in every organization’s marketing strategies in the past few years. Without online marketing, it is likely impossible for any business to survive in the current market. Online marketing refers to a wide range of marketing methods and technology used to contact customers over the internet. It allows your company to promote directly to people who are likely interested in your products and services. In this article, you’ll find 7 different types of online marketing

However, to begin online marketing, you need to understand your customer’s needs and demands. So here is a brief explanation of types of online marketing and how they can help you.

What is online marketing?

Online marketing is the act of advertising and selling your product and services online. It entails using the internet to reach out to targeted customers using various online channels such as social media, email, and advertisements.

Online marketing allows you to expand your brand, increase your customer base, and grow your current market. Understanding and applying which marketing strategies would be most effective for your company will lead you on the road to success.

7 different types of online marketing

1.   Content marketing

Content marketing is the primary form of online marketing which is used in every type of marketing strategy. It involves creating and distributing relevant, valuable content to attract your target market and increase brand awareness. The most commonly used content marketing are blog posts, infographics, ebooks, videos, and podcasts.

The primary goal of content marketing is to provide value and interact with the customers rather than selling products. Content marketing helps to build a certain level of trust with your customers, which will lead to an increase in sales and website traffic.

2.   Affiliate marketing

Affiliate marketing can be defined as online referral marketing. It means earning a certain commission by promoting other organization’s products and services and driving sales. It is most popular among bloggers and eCommerce websites such as Amazon Associates.

For instance, if you are trying to sell your product, you can work with bloggers to promote your product on their posts or website. Every time a purchase is made through their affiliate link, they will receive a certain commission, which means you will only receive a commission if you drive sales through that link.

3.    Email marketing

Email marketing is the oldest and effective form of online marketing. It is the process of sending promotional messages to a large number of potential customers. Email messages may contain advertisements, product information, events, discounts, and offers.

Email marketing will help to generate website traffic by including links to an email. To achieve the best result from email marketing, you will need to have an active email list—a list of emails that have expressed interest in your brand and wish to receive more marketing information.

4.   Pay per click (PPC)advertising

Pay-per-click advertising is a common type of online marketing. In PPC advertising, website or other marketers pay to place ads on search engines to promote their products. Google Adwords, Bing, Facebook ads, Instagram promotional campaigns are examples of PPC advertising.

For instance, you create an ad on Google and buy a top rank position for the specific keyword. In return, you will pay Google whenever the ad is clicked. PPC advertising helps to increase traffic to your websites.

5.   Search Engine Optimization(SEO)

Search Engine Optimization is creating and publishing optimized content to rank higher in Google search results. SEO helps to increase a website’s visibility. It is similar to PPC advertising, except it is organic ranking, and you don’t have to pay to be on search results.

SEO involves two core elements on-page SEO and off-page SEO. On-page SEO is creating optimized content, including keywords, meta tags, titles, and images. Off-page SEO involves earning backlinks from other sites, authoritative websites, and social share.

6.     Social media marketing

Social media marketing uses various social media channels to promote your organization and interact with customers. The most used social media sites for promotional activities are Facebook, Twitter, and Instagram.

Social media marketing does not necessarily drive sales. Instead, it focuses on engaging customers through communities and builds trust in your brand. People are increasingly engaged on social media these days, and it’s a tremendous potential to create leads through it.

7.   Influencer marketing

Influencer marketing means collaborating with social media influencers, celebrities to promote your business. Influencers have a large number of audiences which will help your products to grow market.

Influencers often promote your products on Facebook, Instagram, Twitter among their followers. This will recommend their followers to use your product, generate brand recognition, and increase sales.


As the use of the internet is increasing, online marketing plays an essential role in your business. It helps to find your target customers in the market. All you have to do is figure out what you want to achieve, who your audience is, and how active they are on social media. There are various ways you can use online marketing, from social media, blogs, to PPC advertising, that aligns with your business goals.

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