Loved by most, e-commerce is a major part of the retail industry and will continue to grow into the future. By 2022, online shopping will overtake in-store sales and account for about 50% of total retail sales. In this article, you’ll find 7 E-Commerce Trends in 2022 to Watch Out
This could lead to more niche e-commerce niches like pet products or even more direct marketing. There are many growing trends in e-commerce that are worth looking out for and how it will impact everyone. Read on to find out 7 such trends.
1. Special strategies targeting first-time buyers
If you’re looking to move from an established business to a new emerging industry, it’s important to plan and execute ideas early. Don’t wait for the future to kickstart your E-Commerce Development Company In Rajasthan. Instead, get ahead of the future and capitalize on the growing trends in the e-Commerce business.
The surge of e-commerce is picking up and has never been so crowded with so many sellers and businesses backing the idea of buying and selling online. Some might consider it saturated, but there’s a ton of room for newbies looking to get a piece of the pie.
2. Customized packaging
Customized packaging has become the norm for retail selling. Consequently, an increasing number of brands are adapting their packaging strategies to remain competitive. This trend will evolve because people are used to receiving products with personalized packaging. The packaging trend is going strong and experiencing some exciting changes, like opening up opportunities to allow customers to customize their packaging.
3. Voice shopping
As you know, technology is changing our day-to-day lives at an alarming rate. By 2022, eCommerce will experience another big shift — the rise of voice shopping. It’s no secret that retail has been through a lot lately. Sales have been decreasing and according to Research, mobile traffic will overtake desktop traffic in 2022.
To provide a better user experience and ease of use, we all expect eCommerce websites to be multichannel. One thing is clear: The need for users to express their opinions, desires, and needs using natural language will not stop.
4. Fast Delivery
In 2020, a large portion of online buyers demanded delivery within 1 day of ordering. This trend is set to rise even further in the coming years. Fast delivery is the backbone of any eCommerce business. If there’s no fast delivery, then people will just keep on buying from local stores or just skip online shopping.
5. Insta marketing
We live in a world where big business and tech have a great deal of control over our lives, our decisions and what we can buy. Instagram has revolutionized eCommerce with its new buy button, making it one of the top marketing channels for retail stores. Businesses are turning to Instagram and adopting the visual marketing approach.
Brands are realizing that they hold a lot of power in the hands of visual content. The platform is able to connect the local business with a global audience like never before. You can even take expert Guidance from an E-Commerce Marketing Company in India.
6. Fast check-out
We’ve all been there: standing in line at the checkout counter that seems to move like a snail. It doesn’t matter how many registers an outlet has, it seems that one is always understaffed. Other times we just want to buy something quickly and are pressed for time. While no one can stop the passage of time, e-commerce retailers can certainly do something about the speed of check-out—and a few are doing just that, with some surprising results.
7. Different Payment methods
As we know, eCommerce is one of the fastest-growing industries in the world, as well as an unstoppable trend on the internet. Online stores are growing in number and size. As eCommerce grows, retailers’ payment options will also evolve. In 2022, consumers will expect to use the same payment methods online as they use in brick-and-mortar stores. This means that you should begin offering popular payment methods like Apple Pay and PayPal in your online store today.
Besides being internet customers, a big concern of online shoppers is payment options available. While there are new payment method trends popping up every day, E-Commerce Development Company In India that are willing to embrace and implement new changes can truly make a difference in their business.