Are you seeing a drop in your Facebook stats lately? You are not the only one! Facebook just changed how it calculates Page impressions. This post will discuss why Facebook changed its analytics and How to increase engagement on Facebook 2022. It also includes 5 simple ways to improve your Page performance, so that you can keep on track.
Are you seeing a decline in your Facebook stats? Here’s Why:
You may have noticed a decrease in your stats if you’ve been closely monitoring your Facebook analytics over the past week.
Facebook started rolling out changes in the way page impressions are calculated on October 17th.
Facebook has changed the timeframe they use to filter repeat Page impressions from the exact same view. This is to better align organic post metrics and the advertising methodology.
This means that your Facebook stats are likely to decline over the next few days, even though your actual Page distribution hasn’t changed.
Good news: Your organic Facebook stats will now provide a better benchmark against which to measure your ad performance.
It’s important to keep in mind that every business is affected by this change. A decline in metrics does not necessarily mean your Facebook strategy is failing. Facebook has posted all the details about their changes here.
If you don’t like losing money, these are some quick tips that will help boost Page performance.
How to increase engagement on Facebook 2022
Tip #1: Share more share-worthy content to boost your Facebook stats
Do you wanna know How to increase engagement on Facebook 2022? You can increase your reach on Facebook by creating relevant and shareable content.
This might sound like a simple tweak to your content plan. However, it is a major Facebook growth hack. The trick is to think about what will motivate your audience and get them to “Share” while still linking back.
If you own a business that sells kitchen appliances, then consider sharing short recipe videos to inspire your followers (while linking to your products). ).
Buzzfeed’s Tasty Food channel uses a similar strategy and receives thousands of shares for every video they post.
Shareable content such as infographics, product recommendations, humorous memes, hacks, and lifestyle edits have a high shareability. But remember to link it back to your brand or business.
It is important to make sure that your content is visually appealing and easily understood at a glance. Your video content should include catchy headlines and subtitles that can be viewed with or without sound.
EXTRA BOOST – Add a call to action to the caption of your post to get as many engagements as possible.
Tip #2: Consistently Post to Your Facebook Page to Increase Your Facebook Stats
Although it may seem like a simple tip to follow, consistently posting to your Page can help you increase your Page metrics.
Regularly posting will let your audience know that you are active and worth engaging with. This is great for getting more likes, comments, and new followers.
A positive indicator for the Facebook algorithm is more activity. This can increase the chances that your content will get served to more people.
Are you ready to post more frequently on Facebook? You can schedule and plan a whole week’s worth of Facebook posts with Later!
Tip #3: Use Facebook Stories to Get Creative and Boost Your Facebook Statistics
You should start posting on Facebook Stories if you haven’t already!
Facebook Stories appear at the top right-hand sidebar of users’ homepages. This means that when a follower opens their app, they could see your stories first.
This is a great opportunity to engage your audience, especially if you use all of Facebook’s built-in engagement tools such as the Question sticker or Poll stickers.
The best part is that while Facebook Stories user adoption rates are increasing, they are still low enough to allow you to stand out from your competitors and increase your organic reach!
Are you looking to improve your stories strategy? Get our Ultimate Guide to Facebook Story Strategy now!
Tip #4: Find a suitable time to post on your Facebook
Facebook can be a great channel for marketing, but you might be failing to post at the right times.
Your posts will have a greater chance of success if published when your audience is most active. This is because more people will view your content and interact with it.
When is the best time for you to post?
There is no single solution. We do offer a step-by-step guide to help you find the best time for your business to post on Facebook.
Tip #5: Have a giveaway with an Influencer or Partner Brand to boost your Facebook stats
A giveaway is the only thing that can drive engagement on Facebook more than a giveaway… a joint giveaway!
Partnering with an influencer or brand that is relevant to your target audience to host a giveaway can help you reach a wider audience.
SPF skincare brand Supergoop held a joint giveaway earlier this year with Janie & Jack. For entry, you must follow both Facebook accounts and comment on the post.
A joint giveaway can be a great way of driving more organic traffic to your site. With the right strategy, it can also help to build your community. Double the fun!
A drop in Page performance may feel like a serious blow, but it is important to remember that all users will be affected by the latest Facebook changes.
If you are looking to make up a difference with your Facebook growth, this could be an excellent opportunity to get creative!