It’s almost as if you don’t have a Facebook, Instagram, Twitter, or LinkedIn account. Social media is essential for B2B businesses, including industrial producers, for B2C. In this blog, you’ll find How to increase social media followers in 2023. Although social media marketing may seem more intuitive for B2Cs than it is for B2Cs; however, almost everyone uses social media. This means that both your customers and decision-makers in those companies use social media.
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A profile is not enough. Does your company get more leads if there isn’t a page on the internet? It doesn’t. It doesn’t. That is why you should invest in your presence on social media.
Social media will help you build a network that allows you to share and promote your post and attract and convert leads.
It’s almost as if you don’t have a Facebook, Instagram, Twitter, or LinkedIn account. Social media is as essential for B2B businesses, including industrial producers, for B2C. Although social media marketing may seem more intuitive for B2Cs than it is for B2B companies, the truth is that almost everyone uses social media. This means that both your customers and decision-makers in those companies use social media.
A profile is not enough. Does your company get more leads if there isn’t a page on the internet? It doesn’t. It doesn’t. That is why you should invest in your social media presence. Social media will help you build a network that allows you to share and promote your company’s digital content and attract and convert leads.
How to increase social media followers
LinkedIn : Great place to start
You know what we think about LinkedIn if you regularly read our blog. It’s the best social media platform for B2B manufacturers to reach potential clients. There are many reasons why it’s essential. But, most importantly, it’s where your target audience is researching suppliers and networking.
To increase your company’s LinkedIn followers, you must regularly post insightful and relevant content specific to your industry and your potential customers’ needs.
With specially designed showcase pages, you can target different client types. (Read more about the benefits of showcase pages for B2B marketing here).
You can use your LinkedIn personal account to search for people in particular positions at companies that you are interested in making clients. You can also build your reputation and get new followers by joining discussion groups related to your industry. Learn more about LinkedIn by reading our 6 Easy Ways to Make LinkedIn Work for Your B2B Marketing Strategy.
Social Media Campaigns
Executing targeted social media campaigns is another essential aspect of making your followers more loyal and retaining them. It is one of the best ways to increase social media followers. Strategy is essential to ensure your campaigns are successful, just like any other advertising campaign. A well-planned social media campaign will help you achieve goals like increasing brand awareness and promoting your digital content. You will need to identify the type of client you are trying to attract and then target them with content that matches their journey, needs, and pain points. This can be done through indirect (social media sharing) and direct promotion (PPC ads)
Do not let your competitors down by neglecting your social presence on social media.
This could be by not having one or not spending enough time engaging with your followers and attempting to attract more. The team at Even bound can help you learn more about digital marketing and social media marketing for businesses.
Check out these other posts about social media for B2Bs, including this one on LinkedIn Ads, B2B Marketing, and this free case study that shows how one B2B used paid search and social to significant effect.
How to Increase Social Media Followers Organically
Increasing your social media followers organically requires time, effort, and a strategic approach. Here are some tips to help you grow your social media followers naturally:
- Quality Content: Create and share high-quality content that is valuable and relevant to your target audience. Engaging content is more likely to be shared and followed.
- Consistency: Post regularly to keep your audience engaged. An inconsistent posting schedule can cause followers to lose interest.
- Use Hashtags: Use relevant hashtags to make your content discoverable. Research popular hashtags in your niche and include them in your posts.
- Engage with Your Audience: Respond to comments and messages promptly. Engaging with your followers shows that you care about their opinions and encourages them to stick around.
- Collaborate: Partner with influencers or businesses in your niche for shoutouts, collaborations, or takeovers. This can expose your profile to a broader audience.
- Run Contests and Giveaways: Contests and giveaways are an effective way to increase engagement and attract new followers. Make sure to follow platform guidelines for giveaways.
- Optimize Your Profile: Ensure that your profile is complete, including a profile picture, bio, and contact information. A well-optimized profile looks more credible.
- Promote User-Generated Content: Encourage your followers to create content related to your brand. Share their content and give them credit. This can motivate others to follow you.
- Share Stories and Live Videos: Utilize features like Instagram Stories and Facebook Live to connect with your audience in real-time. Live content tends to get more engagement.
- Leverage Analytics: Study your social media analytics to understand what types of content resonate with your audience. Adjust your strategy accordingly.
- Network with Others: Engage with others in your niche by commenting on their posts and sharing their content. This can help you get noticed by their followers.
- Educational Content: Share informative and educational content. People often follow accounts that provide valuable information.
- Community Building: Create a sense of community among your followers. When people feel like they are part of a group, they are more likely to stay engaged.
- Cross-Promote: Promote your social media profiles on your website, email signature, and other online platforms. This will help you gain followers from your existing audience.
- Be Patient: Organic growth takes time. Don’t resort to buying followers or using unethical practices, as these can harm your reputation.
- Follow Trends: Keep an eye on trending topics and participate in relevant conversations. This can boost your visibility.
Remember, there is no magic formula for overnight success. Organic growth is about building a genuine and engaged audience over time.
