Which thing decides the success of a franchise unit? Obviously proper coordination between franchisor and franchisee. For sure, franchisees never aim to invest in a business to lose money. They start a franchise unit with the intention to earn ginormous profits. However, there are some times when franchisees don’t do enough efforts to attenuate their risks either. If their business fails, the franchisor has the right to blame the franchisee and it is completely justified. Therefore, sometimes franchisees are architects of their own misfortune. However, not always franchisees are responsible for a franchise failure. Inadequate training and support by the franchisor can also be the reason. Thus, there are numerous things that decide the fate of a franchise business. Read this article carefully to know Some Common Reasons for Franchise Failure
While running a franchise, you need to stay ahead of time and think of some fruitful strategies that can flourish your business. For example: To run a successful education franchise in India, train your teaching staff regularly. Give them proper training for using the latest teaching technology. The same is in the case for other franchises.
Some Common Reasons for Franchise Failure
You need new strategies every day to survive in the business world. Making silly mistakes can affect your franchise business severely.
Half arsed training and guidance
Some franchisors don’t give enough guidance and training to their franchisees. Therefore, due to lack of proper guidance some start-up franchises fail in the initial months. Most franchisees are offered training for handling business operations only. But, their franchisors never tell them strategies to run a franchise unit smoothly. So, how can franchisees save themselves from this situation? They can understand the basics of running a business in advance. Also, they have the option to link with supportive franchisees.
Poor business model
The business model can decide how long a franchisee can operate. If the business model of a franchise is unclear, for sure it can fail. This is the responsibility of a franchisor to make a rewarding business model for franchises. If a franchisee is not satisfied with the business model of a particular business, they can choose to associate with another franchisor. It is important for a franchise to have an up-to-date business model, which can help franchisees to earn whopping profits.
Ineffective marketing
Marketing is the heart and soul of the business. It is the only way through which you can make your customers aware of your products and services. Therefore, a franchisor should make the best marketing strategies to promote products and services. This can help in attracting lakhs of customers. But, attracting customers is not enough. You need to retain them as well. So, how will you do it? Simply by providing them quality products at a reasonable price. Also, you can offer some discounts and gift hampers to your customers for retaining them.
Wrong fit
Sometimes franchisees enter into a contract with a wrong fit franchise. It is advisable to do extensive research before signing a franchise agreement. After entering into a contract, you can’t step back. Here are some of the essential things franchisees should see before signing a franchise agreement:
- Brand reputation of a business
- Culture of franchisor’s organization
- Ascertain the amount of profit a franchise unit can make
- Training and support were given by the franchisor
- Capital requirement
Every franchisor should consider the above things before starting a franchise business. It can help them choose a good fit franchise for themselves.
Improper planning
No doubt, the ultimate boss is the franchisor. But, that doesn’t mean a franchisee has to depend upon him for everything. Franchisees should make a foolproof plan for achieving organizational objectives. For support and guidance, they can seek help from a franchisor. Note that a business plan is a road map that can show you a path for earning high profits. Franchisors need to conduct regular meetings with their franchisees to make the best business plans. Also, they can ask franchisees to share their creative ideas for running a business successfully.
Resistance to change
Many business organizations fail because they show resistance to change in the business environment. Let us tell you that the business world is highly dynamic. To survive for a long time, it is important to make new plans or alter old plans. Also, it is essential to adopt market trends. It is the duty of franchisors to train and instruct franchisees regularly to work in an ever-changing business environment. Treat every change as an opportunity to grow. Also, motivate your franchisees and staff members to adapt to change. Do you want to save your coaching franchise from failure? If yes, then it is essential to survive the jolts and bolts of the business environment by showing adaptability to change.
Conclusion
Operating a franchise is not like walking in a park. You need to make arduous efforts to make it successful. Also, you need to make sure your efforts are going in the right direction. There are some common mistakes that can lead to franchise failure. These mistakes are mentioned above. It is advisable to avoid these mistakes for establishing a successful franchise business.
See also Role of education in nation-building
